Once the movie is over and the DVD ejected, the thermal ink turns what started out as a black disc into a mini pizza image, which emits the smell of melting cheese and pepperoni.
The varnish was applied to popular films such as “Argo” and “The Dark Knight Rises” and distributed at movie rental shops in Sao Paulo and Rio de Janeiro, adds Gizmodo.
It’s the latest marketing strategy to tap into the at-home entertainment crowd. Last month, Pizza Hut launched a partnership with Xbox 360 that allows gamers to simply press the pause button and order a pizza straight from their console.
After downloading the app and linking up their Xbox Live account with Pizza Hut, users can choose their pizza toppings and their nearest restaurant location without breaking the momentum of marathon gaming sessions.
DVD pizza smell news Via ph.news.yahoo
Labels: DVD pizza smell